Unless otherwise noted, these are books I’m introducing you to, not books that I’ve reviewed. They’re free as of the date of this blog post, however sometimes publishers do end up raising the price.

So let the downloading begin!

Winning the Zero Moment of Truth, by Jim Lecinski

Written by Google’s Managing Director of US Sales & Service (and Chief ZMOT evangelist), this enhanced “vook” (video book) shows marketers how to win customers at the critical zero moment of truth. That magical place in time when a review or a video or a product description makes or breaks the sale.

Be sure to read this one on your computer or iPad because it has video.

Habit: The 95% of Behavior Marketers Ignore, Neale Martin

Discover how unconscious decisions rule a conscious shoppers universe. Normally priced $19.79 as a paperback, but it’s free for Kindler’s.

Know What You Don’t Know, by Michael A. Roberto

“In Know What You Don’t Know, best-selling author Michael Roberto shows leaders how to go beyond mere “problem solving” to uncover and address emerging problems while they’re still manageable—before they mushroom into disaster! Roberto first identifies the diverse, sometimes surprising reasons why problems typically fester in the shadows, ignored and unaddressed.” 

Retirementology, by Gregory Salsbury

#1 in Kindle’s investing category and normally $12.43 as a paperback.

“Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending and rising debt that may shatter whatever vision of retirement you still have. Welcome to the world of Retirementology.

Retirementology bridges retirement planning with investor psychology and the market Meltdown of 2008 to produce an entirely new way of thinking about how we spend, how we save, how we borrow, and how we invest. Financial mistakes are deeply rooted in human nature, but you may be able to overcome them–if you understand the breakthrough principles of behavioral economics and apply them in your own retirement planning.”

5 of the USA’s Best Trips, by Lonely Planet

Features a unique mix of 2-10 day road trips. My fav is the Whistle-Stop Brewery Tour. Lots of microbreweries and NO driving… need I say more?

A Little Journey Higher, by Alex Ford

Chronicle of an Englishman’s quest to learn paragliding in Nepal. As much as I adore traveling, this quick read allowed me to cross Dhaka off my list.

Stress proof your life, by Elisabeth Wilson

I actually got some REALLY good ideas from this one — especially when it comes to procrastination.

The Adventurous Boys Handbook: For Ages 9 to 99, by Stephen Brennan and Finn Brennan

You don’t have to be an adventurous boy to dig this one. It’s a little of everything you need to know to survive in the wild — for maybe a night or two. (Don’t mind me, that’s just my 30-something years of sleeping on a comfy bed talking.)

Get Shoulder Definition in Six Weeks, by Tony Donato

The older I get the more I love my shoulders. If you’re not too fond of yours, Tony Donato will help you rekindle the romance. This is a vook (video book) so Kindle on a computer or iPad is recommended.

Pro Wrestling: Breaking Into the Business, by Roland Alexander

Professional wrestler Dave Dutra shows you the ropes in this vook. All I gotta say is that I hope my daughter doesn’t catch wind of this one or I’ll be in for a night of nonstop body slams.

How I Wrote My First Book: the story behind the story, by Lida E. Quillen and Anne K. Edwards

20 published authors tell how they got serious and became published authors.

The Power of PAO: How to Go From Victim of Circumstance to Master of Your Destiny, by Joe Champion

Challenges mean nothing when you have a little PAO-wer behind you.

Finding Your Own Inner Strength, by Lori Osterman and Linda Boulanger

One woman’s struggle to work past her pain and desire to end her life as she realized she had a purpose; that she needed to stay and find out who she was meant to be.  A short read at 36 print pages.

Superheroes: The Best of Philosophy and Pop Culture, by William Irwin

“Behind the cool costumes, special powers, and unflagging determination to fight evil you’ll find fascinating philosophical questions and concerns deep in the hearts and minds of your favorite comic book heroes.

Why doesn’t Batman just kill the Joker and end everyone’s misery? Does Peter Parker have a good life? What can Iron Man teach us about the role of technology in society? Bringing together key chapters from books in the Blackwell Philosophy and Pop Culture series, this free superhero sampler engages the intellectual might of big thinkers like Aristotle and Kant to answer these questions and many others, giving you new insights on everything from whether Superman is truly an American icon to whether Wolverine is the same person when he loses his memory.”